Q&A: BuzzFeed’s CEO Says It Would Be ‘Much Bigger’ If ComScore Tracked Its Mobile Stats

Ten years ago, BuzzFeed pioneered viral news and branded content with popular listicles and quizzes. Now, it’s going all-in on video, using social apps like Facebook and Snapchat as prime real estate for its content.

Adweek talked to BuzzFeed CEO Jonah Peretti about the move from text to video, how the company measures its social footprint and the massive success of food brand Tasty, which reaches 500 million people a month and generated 1.8 billion views in September, per video company Tubular Labs.

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