WhatsApp start sharing user data with Facebook

After WhatsApp was bought by Facebook in 2014 users worried that messaging app’s strong stance on privacy might be compromise. Jan Koum hoped to stem this fears, write in blog post at the time: “Respect for your privacy is coded into our DNA we built WhatsApp around goal of knowing as little about you as possible.” Today, though company is loosening some of its own restrictions, and has announced it will begin sharing limited amount of user data including individuals’ phone numbers with parent company Facebook.

WhatsApp says that share this information mean Facebook can offer better friend suggestions by map users’ social connections across two services – deliver more relevant ads on social network. Additional analytics data from WhatsApp will also be shared to track usage metrics and fight spam.

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